Consumer Healthcare Market Research
Evolving consumer purchase patterns, shelf space and pricing competition, increasing pressure from private label. Many OTC brands are recognizing that the best way to differentiate is to deliver a superior experience.
With twenty years’ experience, Blueberry draws from both traditional and proprietary methodologies to reveal consumer priorities and aspirations and to present a clear road map for delivering a superior health experience.
With our deep expertise in consumer healthcare, we provide clear direction for building strong and satisfying solutions in nearly all OTC categories.